RETAIL

 

Fall 2014 Retail Studio contest for Planning and Visual Education Partnership (PAVE) Visual Merchandising designing REI stores. Looking at existining stores and how to improve this, especially geared towards millenials. Looking to implement the idea of a Navigation Center where customers can book their trip and be guided through the store with a Navigator. Considering REI's existing standards and working to push the limits a bit to encourage a fun, fresh feel.